The Activation Series
Stop Guessing. Start Systematically Generating Qualified Pipeline.
Most outbound feels like throwing darts in the dark - lots of activity, unpredictable results and frustrated sales teams.
The Activation Series gives you the systematic approach that transforms personas into precision outbound engines generating qualified conversations consistently.
Built for: Growing businesses that need predictable pipeline generation, not just more cold email activity.
Proven approach: The same frameworks used by businesses generating 2-3x more qualified opportunities than ad-hoc outbound methods.
Choose Your Starting Point
Never built systematic outbound? → Start with Systems Blueprint
Ready to implement? → Jump to Implementation Options
Want the step-by-step execution? → Follow the 90-Day Roadmap
Need to prove ROI? → Use the Performance Framework
The technical foundation for systematic outbound.
Your personas need the right systems to activate them. This six-step process transforms persona strategy into a precision outbound engine that delivers the right message, through the right channel, to the right person - at scale.
What you'll build: Bulletproof email infrastructure, AI-powered qualification, multichannel orchestration, and automated workflows that eliminate manual handoffs.
Best for: Teams ready to build systematic outbound from the ground up.
Strategic pathways and decision framework for choosing your approach.
Should you build this internally, get expert guidance, or have it done for you? This guide helps you choose the right implementation path based on your team capacity, technical skills, and timeline requirements.
What you'll decide: Clear comparison of DIY vs Guided vs Done-for-You approaches, honest assessment criteria, and next steps for each path.
Best for: Teams who want to make informed decisions about resource allocation and implementation approach.
Month-by-month execution plan for systematic implementation.
Strategy without execution is worthless. This roadmap takes you from setup to scaling with specific actions, timelines, and success criteria for each phase.
What you'll get: Week-by-week implementation plan, critical success factors, common pitfalls to avoid, and milestone checkpoints that ensure you're on track.
Best for: Teams who want clear, actionable steps and realistic timelines.
Measurement and optimisation strategy for continuous improvement.
Your outbound system is only as good as your ability to measure what works and fix what doesn't. This framework gives you the metrics, analysis methods, and optimisation triggers that separate consistently improving campaigns from those that plateau.
What you'll master: Revenue metrics that prove ROI, predictive indicators that catch problems early, and AI-powered optimisation processes.
Best for: Teams running campaigns who want systematic improvement and scaling decisions based on data.
About The Activation Series
These guides represent years of refining systematic outbound approaches for businesses with defined personas. Every process has been tested, optimised, and proven to work in real-world implementations.
Whether you're starting from scratch or improving existing campaigns, The Activation Series provides the framework, processes, and measurement systems that turn outbound into a predictable growth engine.
Questions? Get in touch about implementation support or strategic consulting.
email: simon@morganrocquin.com
Provider Selection Note: The platforms and tools mentioned throughout this guide represent established options in their respective categories. We recommend conducting your own thorough research before committing to any provider - request demos, explore free trials, and seek recommendations from peers in your industry. Each platform has different strengths, pricing models, and user experiences, so what works well for one team may not suit another. Consider your specific requirements, budget, technical capabilities, and long-term goals when making platform decisions.